MEDIA ADVISORY, June 30 /Christian Newswire/ -- Dr. McSwain's revealing book, The Giving Myths, is a must-read for every church leader in America. It answers the question, "Why is giving in decline?" It is not just because the economy is down. Giving has never been up. The economy only highlights the problem every church faces in teaching members how to be generous in giving and living.

Filled with stories of real people who are learning the joy of giving, you'll laugh at its humor, cry at its warmth, and cringe at its frankness as Dr. McSwain boldly confronts the 7 most common myths about giving in the church today. These widely-held myths keep people trapped in the madness of materialism and in self-defeating lifestyles. And, they are the principle reason for the decline in giving churches today struggle to overcome and, especially, in today's economy. Learning, however, the secrets contained in this book will unlock the mystery to life's meaning and propel you and your church onto the pathway toward a life of generosity--the life you were Divinely-designed to live.

If you are a church leader, or in philanthropic work of any kind, you must read this book. It will help you to understand the cultural myths about giving held by church members and potential donors. These myths prevent people from becoming self-less and generous and from finding and living a genuinely fulfilling life. Dr. McSwain says, "I've observed these myths at work in my own life and scores of other people. I've written this book, not only to expose them, but to help free people from them. As people are freed from them, then they have the potential of living the life they've really always wanted. The church will see greater revenues as well."